About Us

The Snack Factory’s PRETZEL CRISPS® are just the latest of Warren and Sara Wilson’s innovative snack products, created with 30 years’ of the best of snacking behind every single one. You may have already enjoyed several products created by the Wilsons, including their bagel chips, pita chips, and funnel cakes. The Wilsons were the creators and former owners of the New York Style Bagel Chip Company and the Funnel Cake Factory.

Their expertise in creating deliciously crunchy snacks with satisfying flavor that you can enjoy again and again is legendary. But it’s their HEALTHY ATTITUDE towards snacking that makes all The Snack Factory products truly great.

Beginning with traditional favorites, the Wilsons have a knack for turning them into wonderfully versatile and snackable treats with a premium, gourmet taste and a healthy twist compared to most of the snack products on the market today.

It’s a truly successful combination for a perfect family snacking choice!

We know you’ll appreciate the Wilson’s latest and greatest snack: PRETZEL CRISPS®, the world’s first spreadable pretzel cracker, that takes one of America’s best selling snacks and made it better by removing the middle of the pretzel, leaving the best part. PRETZEL CRISPS® have lots of crunch and flavor, baked crisp and healthy, with no trans fats, no saturated fat, no cholesterol, beginning with all natural recipes and ingredients and only 110 calories per serving. Their naturally thin shape makes this deli-style cracker ideal for right-from-the-bag snacking, and perfect for lots of other uses: Dip ‘em in salsa, creamy dips and hummus. Stack ‘em with shrimp, olives, cheeses and gourmet toppings. Spread ‘em with peanut butter or creamy cheeses. For an offbeat treat, dip ‘em in chocolate, ice cream or yogurt. With so many ways to enjoy them, and so many delicious varieties, the crunchabilities are endless!

Now, you can enjoy PRETZEL CRISPS® anytime, direct from Warren and Sara Wilson and The Snack Factory, at your supermarket deli or fine stores near you!

Irresistibly Crunchy. Naturally Thin. Deliciously Gourmet, and a favorite variety for everyone in the family.